What Is SEO And Why Is It Important?

Search Engine Optimisation (SEO) improves your websites overall searchability and visibility. SEO is the process of making changes to your website so that it appears higher in Google, Microsoft Bing, and other search engines whenever someone looks for information on subjects on which you are highly knowledgeable and/or experienced, as well as products you sell or services you offer.

You are more likely to be found, and clicked on, if your pages are more visible in search results. Search engine optimisation’s ultimate objective is to draw in website visitors who will either become repeat customers, clients, or customers.

It is worth investing in an SEO strategy even though it takes time to move up the rankings because organic search is typically the main source of website traffic.

But why is it important?

SEO generates traffic onto your website. The higher your website ranks, the more traffic you will get. Search engines like Google considers your click through rate when tracking your ranking. Moving up one spot on the search engine can further increase your click through rate by over 30%. This means more customers will find you. 

SEO has a positive impact on your business and can increase your sales. As customers are searching for your products or services, they are already so far through the buyer journey. Making sure your website is visible, and your content is appealing could complete a sale of a product or service. This helps increase brand awareness, as more customers see your website, more customers will recognise your business. 

While sponsored advertisements can help you rank higher, 70–80% of search engine users only pay attention to organic results, so it’s critical to start treating search engine optimisation (SEO) seriously and build your online presence.

Customers trust the top results that show up on Google because of its great authority. Your website’s credibility may increase with more clicks. A modern, well-designed website will also increase trust because it will demonstrate your authenticity and activity.

Every company is using SEO to improve their business, so why shouldn’t you? 

How do I do it?

Firstly, optimising the content on your website will lower your bounce rate. Bounce rate is known as the amount of people that visit your page and then leave without looking at any other pages on your website or interacting with it in any way. Potential customers will remain on your website if the page is interesting and attractive. 

Secondly, tailoring your content to your area will help boost your visibility to customers in the areas you provide your services. How often have you used your location or the phrase “near me” when searching for something? Local SEO will get you more relevant traffic by helping audiences focus their searches.

Additionally, having other companies link to your website will increase traffic because it will allow you to give visitors more information.