Social Media Posts: How Often And why?
Anyone in business, or setting up a business, always asks the question: how often should I post on socials? With social media platforms continuously updating their algorithms, changing the ‘rules of engagement’, and adding new features – what worked in the past, may not work in the future. That’s why it is important to consider how each social media platform works, and the only way to do this is through research and testing.
However, don’t disregard your own insights and input, if there is something important you want to share or post – do it! You are the one who knows your business best. But consider these facts and use your social media to its fullest potential.
What days are best to post? Like other social media platforms, Instagram usage appears to peak later in the week. Posts released on Tuesdays, Wednesdays, and Fridays typically perform better than posts released on Saturdays, Sundays, and Mondays.
However, if Saturday and Sunday traffic is important to your business, you should keep posting on those days. This category may include eateries, boutiques, and other retail establishments. These posts can be helpful if your company offers weekend specials.
What time is best to post? Like almost every person the world, when there Is a break in the day you pick up your phone and start scrolling through Instagram and other social media. This is when you should post. Simply because everyone is on their phones. This implies that the most effective time for posting is immediately before work (roughly 9 AM), during lunch, and right after work (around 7 PM).
How often should I post? Too many posts can cause a reduction in the traffic to your page. So, its suggested that you should not post more than once a day. Posting three to seven times a week is recommended by research, and posting more than once a day is NEVER advised. Alternatively, publishing a couple stories every day is great, so instead of over-posting – share stories.
Twitter / X
What days are best to post? Again, there is no significant day to post on this platform. But research shows the viral tweets (posts in the top 95%) were posted on Sunday’s, Monday’s, or Tuesday’s.
What time is best to post? Twitter (or, X) is all about content, rather than when you post. So, post whenever you like on this platform.
How often should I post? For the most part, Twitter is still a chronological social network. As a result, marketers who post frequently see increases in visibility and total clicks on their content. It’s better to publish more often on Twitter.
What days are best to post? Posts released on Tuesdays, Wednesdays, Thursdays, and Fridays perform better than posts published on Mondays, Saturdays, and Sundays.
The best days to publish on LinkedIn are Tuesdays and Wednesdays.
What time is best to post? As LinkedIn is business based, posts should be scheduled during business hours.
How often should I post? For the most part, Twitter is still a chronological social network. As a result, marketers who post frequently see increases in visibility and total clicks on their content. It’s better to publish more often on Twitter.
To get the most out of the network for the time invested in content creation, it is advised to share two to five posts on LinkedIn each week. This is since, on average, a week’s worth of traffic is generated by the first two posts rather than the tenth.
What days are best to post? On Facebook, only great material appears highly visible. The data indicates that posting on Sundays is marginally more effective than posting on other days, but there is no perfect day to post on Facebook.
What time is best to post? Once again, research shows that Facebooks audience focuses on content rather than the time of day.
How often should I post? Like LinkedIn, the return on investment significantly decreases if you publish more than five times a week. As a result, we advise posting on Facebook two to five times a week.
Having said that, it makes sense to post more frequently if your posts regularly receive many likes or comments—at least five on each post.
Engagement is the key to this platform. Facebook will continue to keep rewarding you and displaying your content in the News Feed as long as your audience finds value in what you’re writing.
Facebook is one of the best social media platforms for your business. Many customers or companies research your business on Facebook before contacting you. So having a good Facebook presence is important. Publishing on Facebook can promote a constantly active business and generate leads. Additionally, Facebook’s advertisements offer some of the highest ROI of social ads you can buy.
